POWER THE MISSION SALES EVENT

For every new BMW vehicle sold from May 1, 2026 to 11:59 pm local time June 1, 2026, participating BMW dealers, will donate $25 of the purchase price to Team Red, White & Blue (Team RWB), https://teamrwb.org. Funds raised will support Team RWB's in-person and in-app events and programs that help veterans lead healthier lives. Eligible BMW models include all new MY2024, MY2025 and MY2026 BMWs. BMW Pre-Owned/CPO vehicles do not qualify. Retired Service Loaner and Demonstration vehicles that have accumulated over 7,500 miles do not qualify. BMW Company vehicles and any other vehicle that has accumulated 5,000 or more miles also do not qualify. Only valid at participating dealers in Florida, North Carolina, South Carolina, Tennessee, Texas, Louisiana, Georgia, Alabama, Arkansas, Oklahoma, Mississippi, Puerto Rico, Illinois, Wisconsin, Indiana, Michigan, Pennsylvania, Ohio, West Virginia, Kentucky, Missouri, Kansas, Iowa, Nebraska, Minnesota, South Dakota, California (The San Diego County and Sacramento and Modesto BMW Centers), Colorado (in Boulder, Denver, Highlands Ranch, and Loveland), and Nevada (in Las Vegas and Henderson).

Please note that not all dealers are participating. Please see your participating BMW Center for complete program details. The BMW name, model names and logo are registered trademarks.

Red white and blue BMW parked with a forest landscape

BMW is a proud supporter of Team Red, White & Blue -​ a nonprofit organization forging America's leading health and wellness community for veterans. Team RWB helps veterans lead healthier lives through in-person and in-app fitness events, training and programs.

During the Power the Mission Sales Event, participating BMW Centers will donate $25 to Team RWB for every new BMW vehicle sold now through June 1st.​ Funds raised will support Team RWB's mission to enrich veterans' lives.​​

Alongside the Power the Mission Sales Event, BMW continues to offer the military community additional programs such as:

  • The BMW Military Incentive - BMW offers an incentive toward the lease or new vehicle purchase for Active Duty, Veterans, Retirees, Reservists, and their immediate family members. To learn more about this program and to confirm your eligibility visit The BMW Military Incentive page here.
  • The BMW Mobility Program - When purchasing or leasing a new or Certified Pre-Owned (CPO) BMW from an authorized BMW Center, customers who require mobility modifications may qualify for a one-time adaptive equipment reimbursement. To learn about this program and how to qualify, visit the BMW Mobility Program page here.
  • BMW MSTEP - BMW MSTEP is a 16-week technical training program providing students with outstanding workshop based, hands-on training to use towards a career as an automotive technician. To learn ​more,​ visit the program website here.

For further details regarding Power the Mission Sales Event, visit your local participating BMW Center. To learn more about Team RWB and their mission, visit teamrwb.org.