BMW Car Camouflage: What You Need to Know

Dec 5, 2017

An image of a car under a blue cover featured in a blog post about car camouflage

If you’re a BMW enthusiast, chances are you’ve seen leaked photos of upcoming models making their way around test tracks with strange, swirled exterior patterning. The truth is, BMW isn’t alone in this — many automakers have made this practice popular. But while you probably know that this technique is called camouflaging, what might not be so clear is why BMW designers use it.

At Valley Auto World BMW, we know BMW inside and out, including the mystery behind pre-production car camouflage. Keep reading to find out more.

5 Reasons BMW Camouflages Pre-Production Cars

Keep design under wraps

BMW engineers work hard to provide their loyal fans with unbeatable luxury performance cars. Camouflaging vehicles in the pre-production stage allows BMW to eliminate speculation and produce the quality that loyal fans expect.

Throw off rivals

You don’t become the ultimate driving machine by giving away your secrets. For years competitors have tried to mimic BMW’s legendary road prowess. We don’t blame them. Still, camouflage makes it much harder to steal BMW’s thunder.

Stump spy photographers

When a new BMW is outfitted in camouflage, photographers can’t release information that doesn’t belong to them. Fun fact: some engineers go the extra mile by equipping models with purposefully wrong exterior components like door handles and mirrors.

Get fans excited

BMW knows how to keep fans coming back for more. When fans are dying to know what the newest BMW looks like, disguising it only builds on the anticipation. This allows BMW to make an even larger splash at the final reveal.

Ensure perfection

Some of the best minds in the business work at BMW. Car camouflage ensures ample track time so that the experts can get the feedback they need without any distractions or setbacks. And the final product is always worth it.

Know BMW’s next Big Move in Fayetteville, NC

Want to stay posted on the latest and greatest from BMW? You’ve come to the right place. Follow us on Facebook for updates on the most anticipated BMW car and SAV® models. Want to know if the last camouflaged model you saw has rolled into showrooms yet? Check our new inventory or contact us today to check availability.