BMW Earth Day Promotion Reforests America One EV Test Drive At A Time

Apr 20, 2023

You’ve heard that electric vehicles help the environment by reducing fuel emissions, but what if they could reforest America too? BMW is making a new commitment to drivers this 2023 Earth Day by planting twenty-five trees for each test drive of a BMW EV between April 18 and May 1. In a partnership with Scenic America these trees will be planted in fire-damaged woodlands where new tree growth is desperately needed.

Expanding On BMW Group’s Commitment To Sustainability

The 2023 BMW Earth Day promotion is just one part of a broad effort by BMW to enhance the sustainability of the company, its products, and the automotive transportation industry. BMW has set aggressive CO2 emissions targets for 2030, and the company is already a world leader in CO2 reduction strategies. BMW also employes a recycling program to turn end-of-life vehicles back into useable resources, which involves a multi-faceted approach to building new cars with better materials. Of course, the BMW electric fleet is helping build a future of sustainability with significantly less reliance on non-renewable resources.

What Can You Test Drive For The 2023 BMW Earth Day Event?

There are two incredible all-electric BMW vehicles waiting for you to test drive: the 2023 BMW iX and i4. The BMW iX is a breathtaking SAV offering stunning performance and a luxurious interior with a connected dashboard and infotainment center. Smart safety features like Active Blind Spot Detection and Lane Departure Warning pair with the iDrive 8 Operating System to keep you constantly aware of your situation on the road and the state of your vehicle’s battery.

If a coupe is more your style, the BMW i4 is a fantastic alternative that offers similar range and charge time, but in a package that features BMW’s classic sporty style. The BMW i4 is available in four models: the i4 eDrive40 Premium, i4 eDrive40 Sport, and i4 M50 Performance. Whether you’re looking for a sleek electric vehicle to take on the track, or you want to feel like a VIP every time you skip the gas station, there’s an i4 for you.

Don’t miss this chance to take a test drive in a BMW iX or i4 this spring! Visit us at Valley Auto World BMW in Fayetteville, NC or schedule a test drive online to help reforest America and go hands-on with the latest BMW engineering and technology.